Bruce Wells Joins Verico Technology’s Zahara® Waterless and Chemistry-Free Printing Plates Division

September 26, 2018

Enfield, CT USA – September 27, 2018 – Verico Technology LLC.  – Verico Technology, a global market leader for waterless printing plate solutions and advanced coating technologies, today announced the appointment of Bruce Wells to the Zahara® Waterless and Chemistry-Free Printing Plates Division. Wells brings to Verico over 30 years of experience in print production and sales leadership.

“We are pleased to welcome Bruce to the Verico team” comments Yuval Dubois, Verico’s President & CEO. “The Zahara waterless plates are the most streamlined plate-making solutions in the industry because of their durability, UV compatibility, and chemistry-free attributes. Zahara plates allow our customers to be more efficient and consistently achieve excellent print quality on both short and long runs. Bruce will be a valuable resource to the printing community and will guide our customers on how to best leverage the benefits of the Zahara plates to help their businesses succeed.”

At Verico, Wells will manage the Americas, New Zealand, and Australia channels for Zahara plates, the industry’s only true chemistry-free offset technology for waterless presses. He will work directly with printers of all sizes to provide expert advice and guidance with their waterless offset presses and plate requirements. All customers that adopt Zahara technology, benefit from the eco-friendly features as well as improved profitability and exceptional print quality.

Before Verico, Wells held sales positions at Veritiv Corporation, Agfa Graphics, and AGFA.